Inkbox is a direct-to-consumer tattoo brand that empowers customers to own their now. Their patented tattoos last 1-2 weeks, fading as your skin naturally regenerates. It’s applied easily at home, no needles required. Customers can shop thousands of designs from our artist community or create their own through a web platform
Establishing the UX Practice
Learning about our customers
Our analysis of the customer journey showed a lack of insight on many areas of the user experience. The gap in the customer journey knowledge became the driving force in establishing user-centric methodologies to inform product decision across company teams.
Identified areas of focus:
Reduce customer application errors
Enhance product discoverability on website
Improve the flow for tattoo design submissions
Cross-functional team collaboration
Quick customer feedback to make informed product decisions
More empathy and understanding towards customers
Documentation to identify emerging trends and patterns among customer behavior
Procedures to quickly recruit users and deploy technology for testing
Reducing Application Errors
Making our product intuitive
We focused on addressing insights showing that despite users liking the brand and the legitimacy of the package, they were surprised by the number of items included. This became an issue when it comes to following the instructions correctly. This insight allowed us to identify and focus on improving item organization and language clarity regarding the instructions and the items to use.
Elements we tested and iterated on:
Packaging and item organization
Instructions and item labeling
Language and illustrations
Confusing terms where identified and addressed with improved language and graphics
Application errors were reduced and customer confidence boosted
Item organization and labeling presentation reduced feelings of being overwhelmed.
Comfortable skin materials that allowed a more simple and intuitive application
Enhancing Product Discoverability
Showing meaningful content
We conducted usability test to understand what triggers users into browsing designs and how effectively they can find a design they like. We identified several issues that were preventing our customers form enjoying their experience on our website. These issues included product representation, site navigation, and poor product search experience.
Insights on ways to automate product photography to be diverse and inclusive
Improvements to search results and components
Improvement to navigation and filtering components
Conceptual explorations of alternative browsing experiences
Improving Design Submission Flow
Helping you help us
We depend greatly in our community of artist to create and upload designs that connect with our customers. Artists come from a variety of demographic and technical backgrounds, this provided a challenge in communicating the submission guidelines for Inbox-ready designs. By conducting phone interviews and usability test with quick prototypes we identified our users’s pain points, designed various solutions and validated them in an iterative process.
Implementation of on-boarding flow
Copy with revised language
Used of several visual aids to communicate key concepts
Easy access to guidelines during design submission
Increase of successful design submissions from 50% to 95%
A new us for a new you
In the summer of 2019 Inkbox incorporated a new vibrant brand aimed to supports and celebrate the story of our customers. These branding efforts were coordinated across multiple teams and channels including a flagship retail store. As a product designer I created a new design system and component library to support the brand efforts and ensure seamless collaboration between designers and developers moving forward.
Established design system with robust documentation
Implementation of grid rules for design and development
Master UI library in sketch with organized symbols.
Established process for team collaboration, iteration and experimentation