Inkbox

ROLE: UX RESEARCH, Product Design

Inkbox is a direct-to-consumer tattoo brand that empowers customers to own their now. Their patented tattoos last 1-2 weeks, fading as your skin naturally regenerates. Their ink develops in the top layer of your skin and fades as your skin regenerates. It’s applied easily at home, no needles required. Customers can shop  thousands of designs from our artist community or create their own.

 

UX research process

kNOWING OUR CUSTOMERs

Analysis of the customer journey showed a lack of insight on many areas of the user experience. This accounts for user ad exposure, website and product exploration, purchase, delivery, and product application. This deficiency in customer understanding became the driving force in establishing user-centric methodologies and research to inform product decision across company teams.

The goal for this process was to improve the current product being sold while gaining insights to validate decisions around a new product line.

The team identified and prioritize these metrics:

  1. Reduce application errors

  2. Improve product discoverability

Outcomes

  • Cross-functional team collaboration

  • Quick customer feedback to make informed product decisions

  • More empathy and understanding towards customers

  • Documentation to identify emerging trends and patterns among customer behavior

  • Procedures to quickly recruit users and deploy technology for testing


Reducing Application Errors

Making our product intuitive

When we started the development of the application materials for a new product line we used the insights of the current product showed that despite users liking the brand and the legitimacy of the package, they were surprised by the number of items included. This became an issue when it comes to following the instructions correctly. This insight allowed us to focus on item organization and clarity regarding the instructions and the items to use.

Elements we tested and iterated on:

  • Packaging and item organization

  • Instructions and item labeling

  • Language and illustrations

oUTCOMES

  • Confusing terms where identified and addressed via language and graphics

  • Application errors were reduced and customer confidence boosted.

  • Item organization and labeling presentation reduced feelings of being overwhelmed.

  • Comfortable skin materials that allowed a more simple and intuitive application


Improving Product Discoverability

Meaningful search results

When we started the development of the application materials for a new product line we used the insights of the current product showed that despite users liking the brand and the legitimacy of the package, they were surprised by the number of items included. This became an issue when it comes to following the instructions correctly. This insight allowed us to focus on item organization and clarity regarding the instructions and the items to use.

oUTCOMES

  • Insights on ways to automate product photography to be diverse and inclusive

  • Improvements to search components

  • Improvement to navigation and filtering components

  • Conceptual explorations of alternative browsing experiences (merchandising)


Supporting our artist

Helping you helping us

When we started the development of the application materials for a new product line we used the insights of the current product showed that despite users liking the brand and the legitimacy of the package, they were surprised by the number of items included. This became an issue when it comes to following the instructions correctly. This insight allowed us to focus on item organization and clarity regarding the instructions and the items to use.

oUTCOMES

  • Insights on ways to automate product photography to be diverse and inclusive

  • Improvements to search components

  • Improvement to navigation and filtering components

  • Conceptual explorations of alternative browsing experiences (merchandising)