Hi, I’m Ed!
Product Designer, Artist And Creative Technologist.
I have experience delivering great products on B2B and B2C platforms across multiple industries. Through a combination of user research, experimentation, and iteration. This has allowed me to increase user engagement, retention, conversion, and delight.
As a design advocate, I've helped teams adopt new processes to support the company design practice while mentoring designers and other team members with user-centric practices. While focusing on rapid prototyping and testing I've empowered teams across the organization to be confident in their decisions while saving costly mistakes before reaching production.